About Us

How We Started

Started in downtown Buffalo in 1979 as Pioneer Printwear, our founders Jonathan and Violet Seguin became a major supplier of screen printed and embroidered wearables in Western New York.

Meticulous quality control, and on-time commitment established our business on a firm foundation. Patrick and Michael, sons of Jon and Vie, grew up involved in every facet of the business including cleaning screens, printing, embroidery machine operation, packing, shipping, and order control.

Who we are now

Patrick and Michael eventually took over and expanded the business into Covered Wagon Promotions. As a member of the Advertising Specialty Institute, Covered Wagon Promotions has access to ASI’s comprehensive database of the largest and most powerful suppliers of apparel and promotional products. Оur purchasing power allows us to have immediate access to over 800,000 products.

Covered Wagon Promotions services our customers with in-house art, digitizing, screen printing, and embroidery using state of the art equipment. Our customer base has grown nation-wide, shipping apparel and promotional products all over the United States.